Practice Re-Branding

Are you considering rebranding your practice? If you’re buying an existing practice, rebranding is the central element of your marketing strategies to communicate the change of ownership. Or you may have expanded to include new specialties, and your brand needs to reflect the scope of your services. Or maybe your target market is changing as the neighborhood is changing, and your brand isn’t attracting enough new patients.

Whatever the reason to consider rebranding, one thing is certain: rebranding a dental practice is one of the most complex, time-consuming marketing strategies you’ll ever undertake. Rebranding offers great potential for growth but poses many risks. Veatch Consulting will provide guidance every step of the way.

Before you begin taking steps to rebrand, we’ll help you determine your goals and define the requirements for a successful transition by considering the following:

Why do you want to rebrand?

• What are your strengths? What value do you bring to patients?
• How do you want to be known? What specializations do you want to be recognized for?
• Who will be your target audience?
• What brand messaging do your competitors use?
• What branding changes will need to be made – print, digital, office, staff training?
• How will your employees accept and reinforce the new brand message?
• How will you minimize the loss of patients that always occurs when there’s a change?

Veatch Consulting has helped practices throughout Texas and the United States evaluate whether rebranding is the right marketing strategy for them. We know how to develop a rebranding strategy that addresses the risks and produces the results our clients desire. When you’re ready to consider rebranding, make your first step a call to the dental consulting experts, Veatch Consulting.